How Do Retailers Like David Jones Add Value to the Marketing System free essay sample

How do retailers like David Jones add value to the marketing system? Does an online retailer like Scorptec add value in the same manner? The purchasing goods amp; services have throughout the years begun to lead to a new perception of consumer relationship and in ways businesses conduct their operations. Not only is a business concerned with the buying and selling of goods amp; services but to further maintain that relationship with their customers to correlate between both parties. As this being the prime functionality of businesses, each business must differentiate themselves with other businesses offering different and wholesome services, which overwhelms their competitors, thus adding their own individualistic value to the marketing system. This is clarified by two different company’s, David Jones and Scorptec, where their conduction of operation is distinctive which is stipulated by the consumers that suit different lifestyles and shopping behavior. The different characteristics of retail stores and online retail stores cater to consumers in the significance of explicit values and benefits. A retail store offers a wide range of services that ultimately adds value to the marketing system. David Jones is perceived as a luxury and high-class department store reflected upon the broad spectrum of brands that are retailed at their outlets. Let alone this perception being a value to the market system, David Jones has the uppermost customer service qualities that surely distinguish from their competitors. Consumers should be able to become submerged with the atmosphere on their first visit. This is supported by the interior and store layout that comprise of indulgence and comfort for consumers to make their time shopping worthwhile. As stated in the case study, shopping is about ‘theatre of the mind’ where you not only purchase products but the shopping atmosphere contributes to one’s experience. David Jones trains their staff to know the products they are selling. They provide valid information about the product and even recommend other products that further support the customer’s choice. An important factor that determines whether consumers should return back to the store later is the intrinsic value the business portrayed. Staff aids potential buyers with their product knowledge as well as having a further evaluation with their products. The simple values David Jones provides are various experiences such as fitting in clothes before you purchase the product for second thoughts and having the ability to smell the fragrance before purchasing it and knowing what it smells like. On the other hand, a online retail store in comparison to a retail store provide new values to their marketing system. Businesses like Scorptec offer values to their customers in different methods. The most simplistic value they offer is reduced prices of their products attracting customers. The reasoning behind reduced costs of goods is because the handling cost have reached minimal amounts in parallel to retail stores. Online retailers require only a storage warehouse to contain their products and dispatch them when they are required. This is managed by inventory control to ensure that products are available for sale when needed without overstocking on the product. The prime function of managing an online retail is that the business doesn’t require shipping products to independent intermediaries. This makes time and concentration more available on creating an improved product without the need to consistently dispatch products to outlets but simply receive an order online or by a call. With reduced plantation costs already being an advantageous element, convenience is also an elevated contributing factor to the value of the marketing systems for online retail stores. Although there is a physical absence of shopping, those households or individuals who live on a constricted schedule, require these kinds of services. Consumers can browse the Scorptec website and select their appropriate product. With the range of products listed on the webpage, individuals can simply browse the most suitable product and if questioning is required, they could read product reviews or seek a staff online chat. Rather than having to physically travel to the venue and also consulting with the staff members, this method of purchasing provides efficiency and reduces time spent. It is identified that regardless of the nature of business structure, all businesses add value to the marketing system. Each specific trait a business conducts is a contributing value to promote exclusiveness. Retailers such as David Jones and Scorptec portray such where customer service and store layout establishes customer relationship and promoting convenience as well as safe online shopping. 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